About us

We're the UK's No. 1 Homewares retailer offering our customers great products to enhance every room in their home. We focus on style, quality and value and are always working hard to help our customers to create a home they love.

  • 30,000 products in store
  • Extended product ranges online
  • Over three and a half million customers visit our stores and websites each week
  • House Beautiful awards: Favourite Home Retailer and Favourite Online Retailer 2017
  • Made to Measure curtains and blinds service including home fitting
  • Home Delivery and Reserve & Collect service

Where We Operate

We're a UK retailer with nationwide stores coverage including Northern Ireland. We also sell products online through our website, Dunelm.com.

  • 169 superstores and 3 high street stores
  • Support Centres in Leicester and London
  • Two Distribution Centres in Stoke-on-Trent
  • Contact Centre in Radcliffe, Manchester
  • Made to Measure Manufacturing Centre in Leicester
  • Four Dunelm Home Delivery Network sites (Barnsley, Northampton, Bristol and Dartford)


  • Superstores as at 2 July 2017
  • New superstores opened since 3 July 2017
  • Leicester and London Support Centres
  • Manufacturing
  • Stoke I & II Distribution Centres
  • Dunelm Home Delivery Network Sites

Our Brands

Our Business Goals and Our Business Principles

We have five clear business goals which help us continually shape our business for our customers and the future.

1 Reaching more customers with our brand

2 Create new reasons for customers to shop with Dunelm

3 Easy and inspiring multichannel shopping for our customers

4 Simple and low cost – good housekeepers

5 A great place to work for colleagues

We have a unique culture stemming from our entrepreneurial beginnings and a set of business principles we live by.

Sell more

Be committed

Do things our own way

Keep it simple

Our People

One of our business goals is to make Dunelm a great place to work for our colleagues.

  • Over 9,000 colleagues, 68% female at year end FY18
  • Improved benefits offering and communication through launch of "Home Comforts" for all colleagues
  • Appointed Marion Sears as our "Designated Non-Executive Director" for employee engagement
  • 30% increase in colleague engagement measures between July 2017 and May 2018

How our Revenue is spent

Revenue £1,050.1m

  • Cost of sales £546.5m
  • Labour costs £156.2m
  • Other operating costs £242.7m
  • Exceptional items £8.9m
  • Financial items £2.7m
  • Corporation tax £19.8m
  • Dividends paid £53.4m